BonBon-Land's history

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It all started with a sweet factory in Holme-Olstrup – a little town outside Næstved. One day the owner Michael Spangsberg was trying out some new brown sweets, when his son Nicolai suddenly burst out: "Yuk, they’re all damp! They look like dog farts". And that's how the idea of creating sweets with rude names came about, such as Mågeklatter (Seagull droppings), Store Babser (Big boobies), Tisse-bleer (Wee wee nappies), Øre-voks (Ear wax), and of course the famous Hundeprutter (Dog farts). 

Huge success

These outrageous sweets quickly became popular, and the sales figures shot through the roof at rocket speed. The sweets were so well received that people all over Denmark began sending in their own ideas for funny names for sweets to the sweet factory in Holme-Olstrup, which in the following year would become known as the town with the theme park with the best and craziest rides.

Due to the sweets' popularity, school children and nurseries quickly began visiting the sweet factory in the hope of learning more about the sweet production. Unfortunately this was not possible because of the strict hygiene requirements in the production are. Michael Spangsberg therefore opened his own BonBon-Land with a small sweet workshop; where children could do things such as learn to make their own lollipops.

BonBon-Land quickly grew and with its 130,000 m2 is currently one of Denmark's most popular theme parks.

Every year, more than 60 tones of chips, 130,000 soft ices and 80,000 hot dogs are sold in the park. If you were to put all the hot dog sausages sold every season in a row, they would measure 25 km in length! 

1992
Hundeprutten

BonBon-Land opened its doors on 16 April 1992. Back then, the place consisted of a candy shop, a cinema, a shop and 4 duck boats. In 1993, BonBon-Land got its first real ride: the Dog Fart Roller Coaster.

1992
1995
Vandrotten

One of the park's most popular rides to this date is introduced, namely the Water Rat. An investment that moves BonBon-Land from being a huge playground to a Family Theme Park.

1995
1998
Bæverrafting

Scandinavia's largest rafting track, Beaver-Rafting is constructed. It is BonBon-Land's most expensive investment to date. DKK 32 million. The large construction is also an affirmation of the fact that BonBon-Land is here to stay. Today, Beaver-Rafting is BonBon-Land's most popularattraction.

1998
2001
BonBon Slikposer

Dog Farts, Pee Diapers, Big boobs and all the other fun BonBon-candy is sold to Tom's. After a few years, the production is moved to other factories in Zealand. Therefore, candy is no longer produced in BonBon-Land, but you can still buy it in our shops.

2001
2003
Vildsvinet

The wild boar – the world's first roller coaster with introspective first drop - is inaugurated. The little children who were present at BonBon-Land's humble beginnings have become teenagers, and  the amusement park has to expand. In this season, the park's visitor numbers peaks with a staggering 616,000 guests.

2003
2007
Fantasy World

BonBon-Land's owner, Michael Spangenberg, buys playground Fantasy World and moves it from Ringsted and into the 10,000 m2 old factory buildings that formerly housed the candy production. It is also extended to include The Fantasy Express and Moon Land.

2007
2008
Thomas Jellum

Thomas Jellum is appointed as CEO and BonBon-Land goes from being an independent family-operated amusement park to an integral part of the parent group Parques Reunidos.

2008
2010
Svend Svingarm bliver bygget – Danmarks vildeste forlystelse

BonBon-Land builds Denmark's wildest theme ride, Svend Swing Arm. This was another great boost tothe amusement park, which now embraces the whole family - from the small to the large daredevils. Svend Swing Arm was built especially for BonBon-Land.

 

2010
2013
I 2013 åbnede Pelle Piratsprøjt – en sjov forlystelser med masser af vandplaskeri

In 2013 we opened a 9 meter high water castle called Pelle Pirate Spray. A super fun theme with 10 water slides and giant water basin splashing down over the kids.

2013
2015
BonBon-Lands direktør Niels Feerup i 2015

In 2015 Niels Feerup was appointed as CEO in BonBon-Land. This caused a changed in the strategy with a more intense focus on creating great customer experiences. After season 2015 the amount of visitors proved a growth of 4,3% compared to 2014.

2015
2016
Mattis Willms blev BonBon-Lands nye direktør i 2016

As of 1st June 2016, Mattis Willms from Norway was appointed as CEO. Mattis took over after Niels Feerup, as he will be the CEO of two new parks in Vietnam. For the last three years, Mattis has worked as CEO in one of Scandinavia's largest water parks, Bø Sommarland, in Norway. Bø Sommarland is

2016